The philosophy behind The Very Good Goo is to provide the best cosmetic products for everyone, at the best possible price, while maintaining sustainable practices and using sustainable ingredients. We are creating trustworthy, useful skincare that is safe and effective, with you and the planet in mind. 

After learning that our previous favourite balm is literally petrol-based (that’s what’s hiding under names like mineral oil, petrolatum etc.), we decided to create a product that is safe for all of us, young and old. We have been working with pharmacists and scientists for nearly two years to create a product that works for you and is good for the planet. So while creating The Very Good Goo, we did our best to pay attention to everything. And we are constantly working to improve our products wherever possible. 

We don't cut corners. We believe everyone deserves the best product without sacrificing other important elements. And that's why we chose not to use palm oil, leave aggravating chemicals out, not test our products on animals, and not use plastic either inside our product (no polymers or microbeads) or in our packaging. We are as close to zero waste as possible and now we’re working on being completely carbon neutral!

From our family to yours, welcome to the Goo family!