Discover the essence of natural indulgence with

OUR STORY

It All Started from a Seedling

Welcome to the lush and lavish realm of The Very Good Goo, where nature’s finest essences are bottled to pamper your skin.

Our journey began four years ago, led by our founder Eva, an Australian of European descent with a heart full of botanical dreams. The search for a skincare product that is natural, cruelty-free, free of synthetic preservatives, sustainably packaged, and effective even for sensitive skin led to the birth of a brand that stands for more than just skincare.

The inception was humble but grand in vision with the creation of our first product—the Intensive Care Skin Balm, christened ‘The Very Good Goo’. The balm became an instant favourite, touching many lives and soothing many skins. The ravishing reviews and heartwarming testimonials spurred us on a journey of continuous exploration and innovation.

Today, our brand flourishes with an expanded team of passionate individuals, an array of functional products rich in botanical essences, plant oils, and natural plant butters, and technological advancements that elevate your skincare experience to luxurious heights. Our voyage has been one of learning and evolving.

Through meticulous research, collaboration with skincare specialists, labs, professionals, and numerous trials and tweaks over four years, we have fine-tuned our offerings to embody the essence of natural indulgence. Each achievement and milestone resonate with our enduring commitment to provide nothing but the very, very good for your skin.

OUR VISION AND MISSION

With Every Step We Move Forward

In every dollop of The Very Good Goo, we strive to bring you closer to nature, encapsulating an indulgence that is luxurious yet accessible, sumptuous yet fun.

We envision a brand that extends beyond skincare to embrace a lifestyle of wellness, self-care, and holistic living. Our ambition sails toward the horizons of biodynamic farming, enabling us to trace every ingredient back to its roots. As we stride toward becoming a certified B Corp, our roadmap includes disseminating knowledge through short films, blogs, and expert interviews on self-care, mental health, nutritious eating, and holistic living that transcends skin-deep beauty.

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MEET OUR FOUNDER

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MEET OUR FOUNDER

My childhood in Europe, peppered with travels around Poland, Italy, Hungary and Czech Republic, instilled in me a profound respect and love for nature. The tales of meadows, herbs, and natural remedies from my grandparents and parents were my early lessons in the richness of nature.

Embracing life in Australia has allowed me to combine my European heritage with the vibrant, multicultural spirit of this beautiful country. Integrating the amazing Australian botanicals into our products has been a wonderful journey, creating a unique fusion of cultures and natural treasures.

Today, with The Very Good Goo, I extend this rich legacy to you, enveloped in jars of lush skincare products. Together, let’s embark on a journey of self-love, skin-love, and earth-love.

Eva Sliter vel Szreter Founder, The Very Good Goo
VALUES AND PRINCIPLES

True to You, the Planet, and Ourselves

Our commitment runs deep, not just to your skin, but to our planet and its inhabitants.

While our journey began with an all-natural approach, the introduction of preservatives was a mindful compromise to ensure the safety and longevity of our products. To include water-based products, the use of preservatives is a legal requirement. We also wanted to incorporate the latest and best advancements in skincare, adding these ingredients alongside natural botanical essences. Wherever possible, these ingredients are plant-derived and entirely vegan, except for two products that contain bee products—honey and beeswax—with no other animal-derived ingredients. Transparency, ethical practices, and sustainable choices are the cornerstones upon which The Very Good Goo is built.

OUR OFFERINGS

Finely crafted for you to enjoy

Our products are a tribute to nature’s bounty, harmonising the wisdom of natural botanicals with cutting-edge skincare advancements.

Formulated for all skin types, including the most sensitive, The Very Good Goo range aims to nourish, protect, and rejuvenate your skin, offering a sanctuary of wellness and beauty. Trust that you and your skin are in Very Good hands.

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